Olga was a good client. She worked in an MLM business, and it seemed like she didn’t experience a lack of money. She paid all at once, and we started to work.
She hired me as a coach because she wanted to increase her income. I had fun helping her, and the result came very fast.
As a leader, she had to speak to a group of people, but she avoided it at all costs. She preferred to do one-on-one communications.
I understood that public speaking would increase her efficiency and sales dramatically. That’s why I insisted we work on that fear. What was a surprise for her when in one month, she became confident on stage speaking to an audience of 50 people! That was a breakthrough! In one hour, she did more than a week speaking to everybody one-on-one.
Thanks to that, her team’s sales skyrocketed, as well as her commission. She was delighted. To celebrate it, she booked a hotel on the seaside and went on vacation.
When she came, we continued our 3-month mentorship program. I was 100% certain she would continue for the next 3-month mentorship as she had got an awesome result.
But unexpectedly for me, she asked me for a pause. She told me that she spent all her money on vacation; moreover, she needed to invest in products in her business, so she would make money and return later.
It sounded fair, but I was upset. She was a good client, and she performed all tasks excellently.
A month later, I signed up for an annual business coaching program that cost $3000!!! That was a big investment for me, but I was shocked when I met Olga there! I was devastated! She didn’t have money to pay me for my personal coaching, which yielded a great result for her, but she had thrice more money to pay for this program! I felt deceived and betrayed! For two weeks, I was depressed, unable to explain how that could have happened.
Why did she switch to a competitor, though I provided her with a great service helping her get a great result?
That event gave rise to an understanding of business and sales. Before, I thought providing a great service guaranteed a customer would stay with you. But it was not enough, so I had to find an answer.
Since I already enrolled in this business program, I started closely watching what he was doing better than me. Why was this expensive program sold like hotcakes?
There was one thing that stood out – he was an outstanding salesperson! Moreover, he made people have fun during his live events, therefore, people stayed with him for a long time.
I was focused purely on the result for my customer, and it needed a lot of effort and hard work. Obviously, people would choose entertainment and fun over hard work.
Once I understood that my depression had changed to determination, I wanted to combine my results-oriented and entertaining approach.
To make a long story short, in a few years, I achieved that, but it is a different story.
To conclude, I want to emphasize:
- It’s not enough to be an excellent specialist and provide excellent results for a client to make them continue buying your services
- You have to make a client feel wonderful around you. You can do it by entertaining them, storytelling, or whatever you want, but make them happy while providing your service.
I’d willingly help you dramatically increase your retention rate. Sign up for a free 15-minute consultation, and you’ll get an invaluable technique that makes you extra tens of thousands of dollars.
